Mardi Arkinstall

Principal Designer

My ambition is to create exceptional design work that helps bring successful and impactful outcomes for my clients.

I have over 25 years of experience designing and managing brand identity for clients in a wide range of markets. My skills include graphic design, identity design, creative strategy and art direction. I am a specialist in rebranding, visual messaging, publication design and developing brand guidelines. Highlights include:

  • Logo design, visual identity and core marketing collateral for Travelex Insurance Services, one of the top three travel insurers in the USA.

  • For the past 12 years, oversight and direction of Cover-More Group’s brand identity globally, and the expansion of the business into markets across 22 countries.

  • Consulting Lead Strategic Designer on the Allianz Global Assistance Asia Pacific rebrand project in 2010-2012. Countries included China, Australia, India, Thailand and Singapore. The role involved reporting to Asia Pacific Regional Office and headquarters in Paris.

  • Award-winning logo design for Shine Lawyers, included in the notable category of the 2013 Rebrand 100 Global Awards.

Recent clients include TELUS Health, Merlo Coffee, RTI Mining, Becker Mining, SpinTel, International Assistance Group, Packhorse, Simonds Group, Harmony Early Learning and Sedgwick Australia.

I value establishing long-term relationships with my clients, from the initial start-up phase through to delivery of the brand to the customer and it’s ongoing growth and development.